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- Article author: Nicole York
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The publishing industry, as it stands, is impersonal, exploitative, and hegemonic. Not because the people working within the system are bad–they love literature and want to support authors in giving readers access to amazing stories–but because the system it creates is only interested in literacy as a financial tool to enrich its investors. It was designed that way.
And while Indie Publishing, an umbrella under which self-publishing also lives, stands in opposition to many of those qualities (most specifically the culturally hegemonic ones) most Indie Publishers lack the money and collective power to change the system. They must either have the means and time to market their novels, or rely on the fickle nature of the algorithm to get sales.
The current market forces indies to compete on a playing field built by, and for, corporations.
In this structure, capitalism always wins because it dictates the rules: discover what sells, pay the workers as little as they are willing to accept to produce it, sell it to the largest possible audience for the most they are willing to pay, acquire and either destroy or absorb the competition, optimize for eternal exponential growth, funnel all profit toward the shareholders… wash, rinse, repeat.
And now that AI in the form of Large Language Models and Image Generation promises to make the means of production cheaper still by removing artists from the financial equation. Big publishers will have even more money to dominate the market and control what readers have access to.
What’s worse, their cultural influence makes us believe this is the only system that will work. But I refuse to accept that. I think we can do better.
Tower Room Publishing is my attempt to prove it.
Authors make a living
The publisher is sustainable rather than growth-driven
Net profit (Gross - CODB) is redistributed to authors, with artist bonuses for successful titles
We only publish what we’re proud of. We don’t acquire books simply to pad our catalog or take advantage of market trends, and we don’t publish books before they’re ready.
We aren’t publishing books just to make money; we publish because storytelling matters. Our readers decide what gets published, and that means we don’t have to bend to market pressure. We publish the meaningful stories readers want.
Rather than competing with other authors for market attention, our authors are part of a community that uplifts, supports, and champions one another’s books.
A slower publishing pace means each book gets more attention and support.
Readers form the core of the community because their support is what brings our authors' books to life.
The traditional publishing industry relies on acquiring what is proven to sell, not on what has literary merit. They are risk-averse because their primary fiduciary responsibility is to their shareholders. Ours is to our readers. That means we have the freedom to only accept and publish work that has true merit, both literary and thematic, as well as to champion marginalized voices.
Authors deserve to be the primary beneficiaries of the work they create.
Readers deserve books with true literary merit, and not to be treated like walking credit cards.
**NOTE: These are my hopes and dreams right now, not a solid, proven system. Not yet. And the current framework is also open to change and evolution; Which is why your feedback is so helpful.**
Readers deserve carefully crafted books with literary merit and thematic importance
Readers are not walking credit cards; they’re co-creators and the people whose opinions matter most
Our authors are a community, not just contractors or employees.
We prioritize collaboration, trust, and shared success over competition.
Authors should have the stability to write the stories that matter to them, not just the ones the market thinks they can sell.
Contracts still define profit sharing, rights, and responsibilities, but the culture of our company and community is safe and supportive.
Two components:
Royalty for individual book sales–beginning with a percentage of Kickstarter funding
Net profit pool share based on community marketing contribution
Rolling averages: Tracks marketing contributions over 6–12 (3-6?)months
Baseline floor: Authors receive a minimum profit share even if temporarily inactive, so long as they meet the minimum requirements
Bonus tiers: Active contributors get a higher profit share
Protected status: Authors struggling with illness, crises, or burnout can retain income without meeting point requirements for a limited time.
Authors contribute marketing actions (for their own books and others’)
Points system tracks contributions via author dashboards
Automation reduces admin burden and avoids exposing individual contributions:
Google Sheets with IMPORTRANGE() or Airtable with relational tables
Authors submit privately; dashboards show only their progress and thresholds
Info auto-populates in the publisher dashboard
Authors and readers know exactly where the money is going, and what it is used for.
Transparency = share rules, formulas, thresholds, and aggregate data
Privacy = don’t show individual contributions, protected status, or personal struggles
Optional anonymized community metrics or success stories keep morale high
Clearly communicate the system’s fairness and baseline protections
Google Sheets: Good for small groups; formulas, dashboards
Airtable: Better for larger groups; relational tables, forms, dashboards, and built-in automation, maybe once growth happens
Automate:
Rolling average calculations
Profit share tiers
Notifications for missing actions
Protected status adjustments
Include:
Profit-sharing rules
Rolling average periods
Protected status clause with discretionary adjustments
Exit rules tied to cycle end
Optional clause for emergency exit or discretionary adjustments
Frame legal language as plain, community-friendly, fair, and transparent
Normalize: people will have crises so short-term inactivity is safe. Community means supporting one another so everyone is taken care of.
Avoid comparing individuals publicly
Emphasize shared success over individual competition
Participation is voluntary, meaningful, and recognized
Readers don’t have to be “sold to” when they love the story. Instead of convincing readers of what to buy, we publish what they vote for.
Proven audience investment
Built-in market
Receive first printing, publishing updates, etc.
The reading community will also have access to a Dashboard that proves Tower Room is transparent with spending–our money goes where we say it goes.
Generative AI will never be used by Tower Room Publishing. Ever
Tower Room Publishing will never allow books or products to train AI. Ever.
All books, promotional materials, art, etc will always be created by humans who are fairly compensated
Authors deserve to be fairly paid and protected
50% flat royalty across the board
Profit sharing
Safety-net with rolling averages and protected status
Reversion of Rights clause
Emergency exit options
Community support via Author Group Chats
Shared marketing across catalog
Longevity and sustainability instead of volume and pressure
Book submissions accepted by the editing committee
When 3 submissions are accepted, submissions close, and books move to the promotion phase
Accepted submissions receive a promotion package that is presented to the community: prelim cover design, blurb, marketing material like quotes, tropes, etc.
Based on the promotion packages, the community votes on which books will enter the Kickstarter phase.
Authors whose books that are not voted for can either elect to be held over to the next voting cycle, or are free to pitch their book elsewhere.
Authors sign the full contract, and the book moves into development + Kickstarter
Development:
Developmental edit
Market Research and Dev
Includes finding the target audience, comps, etc.
Beta Reads–direct from the community
Revisions
Line Edits
Formatting and Cover Design
Content Pull
Marketing begins
Character/Book Art
Standard Tower Room templates, available via Google Drive, all formatted for social media
Quote Stories
Trope infographics
Blurbs
Layflats
Cover Art
ARCs
Copy Edits
Author Livstream reading and Q&A in the Reader Community
Audiobook Production (If backed by readers. Books may enter a second phase for audiobook production, depending on sales)
Marketing package and Press Release
Social Media Push and Kirkus Review
3 Months of paid advertising
Kickstarter
Kickstarter created using marketing materials
Tiers created for
Ebook
Paperback w/full wrap cover
Hardback w/full dust jacket
Audiobook
Potential ad ons
Pre-launch within the community
Launch and promotion
Product Delivery
Ship physical books to the author to be signed
Ship signed books to backers
Book Launch
Books are launched wide, in ebook and paperback print-on-demand via Tower Room and Draft2Digital. They appear on all major retailers and for libraries via Libby, Hoopla, etc.
Hardbacks are available via Tower Room Publishing only if backed via Kickstarter (books may enter a second Hardback phase depending on sales)
Sales are tracked via Airtable and available in the Author Dashboard
This project is going to take a lot of work, and I cannot do it alone. I need your help.
If you want to be part of the battle to change publishing, the first thing you can do is sign up for our newsletter, where we will share updates, calls-to-action, requests for help, and every part of the building process.
If you're already signed up and you came here to read the manifesto, then the next thing you can do is follow and share on Social Media. Let other readers know we exist and what we're trying to build. Share your hopes and dreams for what a community-based publisher can look like. Click a link and join us on socials!